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Hello There 👋🏼

My mom always said I was the reincarnation of my grandfather, who was an artist, architect, and engineer. From a young age, I felt a deep connection to creativity. I started drawing in kindergarten and it’s been a core part of my existence ever since. By age 10, this interest evolved into graphic design. I was designing and coding profile layouts on Neopets, running my own “shop” where users could copy and paste custom HTML and CSS to personalize their pages.

I started taking art commissions online, learning how to translate someone’s ideas into a visual that felt true to their vision. I spent a lot of time on the computer, playing games, drawing, and collaborating with fellow artists, constantly exploring new ways to express myself.

Inspired by my grandfather’s path, I enrolled in an architecture program during my first year of undergrad. Designing houses in The Sims had always been a favorite creative outlet, and architecture felt like a natural extension of that passion. I supported this journey by playing on the school’s golf team while juggling models and presentations for class.

Eventually, I realized that my heart was always in digital design. I transferred to Sonoma State and earned a degree in Business Administration with a concentration in Marketing. That’s where I learned how to connect design with strategy, understanding both the creative and the business side of things.

I’ve led visual direction across client projects, delivering end-to-end marketing design packages including branding, digital and print assets, and 0-to-1 user flows. Most recently, I’ve served as the lead product designer at Catalist, a B2B SaaS ATS, where I collaborate closely with clients to identify pain points and turn their feedback into real product improvements.

Outside of work (yes, I do have a life.. kind of), you’ll find me rock climbing, gaming, driving an hour to eat somewhere I saw on TikTok, or running my small illustration business where I sell stickers and apparel. I’m also a former collegiate golfer, so if you’re ever down for a round, I’m in!

TLDR;

I’ve been designing for over 15 years with an extensive background in illustration and graphic design. As a product designer, I combine my creative background with strategic thinking and visual storytelling to craft intuitive, user-centered experiences that scale in fast-moving startup environments.

Skills

Digital Asset Design
UX/UI Design
Interaction Design
Prototyping
User Research
Usability Testing
Strategy and Planning

Tools

Figma
Sketch
Adobe Creative Suite
Procreate
HTML/CSS

Fun Facts
  • MBTI – INTJ; apparently I’m a thoughtful tactician, who loves perfecting the details of life, applying creativity and rationality to everything they do.
  • Zodiac – Taurus
  • Drink of Choice – Green Tea Salted Cheese from Happy Lemon (50% sweet / 50% ice)
  • Top 5 Artists – Porter Robinson, New Jeans, Madeon, Beabadoobee, ISOKNOCK
  • Anime Recs – Fruits Basket, Ouran High School Host Club, Frieren, Clannad, Mob Psycho 100
  • Pets – Garf and Pim, my russian blue children that I found in the trash

Have an idea? I can help with that (。•̀ᴗ-)✧